THE ASHENDA GIRL
SERVICES
- Brand Management
- Brand Strategy
- Media Kit Design
- Public Relations Management
- Press Release Copywriting
- Press Release Distribution
- Media Pitch Templating
- Direct outreach
The Challenge
The Ashenda Girl launched with a powerful cultural narrative and a strong visual identity, but needed elevated positioning to reach national audiences and increase credibility within the media and publishing landscape. While the brand resonated with its core community, there was no public relations infrastructure in place to secure strategic coverage or expand its impact beyond organic reach. To truly scale, the project needed expert storytelling, targeted outreach, and tools to leverage media attention long-term.
The Solution
We delivered comprehensive brand and public relations management to strategically amplify The Ashenda Girl’s visibility. This included two 30-minute strategy sessions to align on goals and evaluate outcomes, a custom 800-word press release, a one-page media kit, a tailored pitch script, and curated outreach to two targeted media contacts. The campaign secured placement in My New York, an elite publication with an audience of over 1.6 million, as well as Women For The Culture, a local outlet that speaks directly to 26.3K+ African American women. With an Excel report of live links and strategic guidance, The Ashenda Girl was able to reinforce its brand story, gain national media credibility, and build momentum as a culturally significant project with long-term potential.